Digital Marketing for Freelancing

1. Introduction to Generative AI

• What is Generative AI and how it works (NLP, ML, LLMs).

• Popular AI tools: ChatGPT (OpenAI), Gemini (Google), Claude (Anthropic), Copilot (Microsoft).

• Benefits of AI in business, marketing, and education.

2. Understanding Prompt Engineering

• What is a “prompt” and why it matters.

• Writing clear and specific instructions.

• Using role-based prompts (e.g., “Act as a digital marketer”).

• Examples of weak vs. strong prompts.

• Iterative prompting: refining outputs step by step.

3. Best Practices for Using ChatGPT & Gemini

• Be specific: Provide context and goals in prompts.

• Use structured queries: lists, tables, bullet points.

• Verify accuracy: Cross-check AI-generated facts.

• Combine AI with human creativity for best results.

• Save & reuse effective prompts (prompt library).

4. AI in Content Creation & Marketing

• Blog writing, product descriptions, ad copy.

• Social media post generation and scheduling.

• Email marketing personalization.

• SEO optimization using AI-generated keywords & meta tags.

• Creating FAQs and chatbot scripts.

5. AI for Research & Productivity

• Summarizing articles, reports, and long documents.

• Brainstorming ideas for business and projects.

• Generating outlines, scripts, and presentation content.

• Language translation and grammar correction.

• AI-assisted coding and debugging.

6. Limitations & Ethical Use of AI

• AI hallucinations (incorrect or biased outputs).

• Data privacy and responsible usage.

• Avoiding over-dependence on AI.

• Ethical concerns: plagiarism, misinformation, and bias.

• Using AI as an assistant, not a replacement.

7. Future of AI in Digital Workflows

• AI-powered search engines and assistants.

• AI in customer service (chatbots & voice bots).

• AI + AR/VR for immersive experiences.

• How AI is shaping marketing, business, and education.

Practical Activities

• Create a blog outline using ChatGPT or Gemini.

• Generate 5 social media posts for a product launch.

• Write a professional email with AI assistance.

• Compare outputs of ChatGPT vs. Gemini on the same prompt.

• Build a mini “Prompt Library” for marketing tasks.

• 1. Introduction to Advanced Google Ads

  • Recap: Basics of Google Ads (Search, Display, Video, Shopping).

  • Why advanced strategies are critical for scaling businesses.

  • Google Ads ecosystem and integrations (Analytics, Tag Manager, Merchant Center).

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  2. Campaign Structures & Objectives

  • Single Keyword Ad Groups (SKAGs) for better targeting.

  • Multi-Campaign strategies for funnel-based marketing.

  • Smart Campaigns vs. Manual Campaigns.

  • Aligning business goals with ad objectives (leads, sales, brand awareness).

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  3. Advanced Keyword Strategy

  • Match types (Broad, Phrase, Exact, Negative).

  • Advanced keyword research using Google Keyword Planner & SEMrush.

  • Competitor keyword analysis.

  • Building negative keyword lists to save budget.

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  4. Ad Copywriting & Extensions

  • Writing high-converting ad headlines and descriptions.

  • Using emotional triggers and CTAs in copy.

  • Advanced use of ad extensions (sitelinks, call, location, structured snippets).

  • Dynamic keyword insertion for personalization.

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  5. Bidding & Budget Optimization

  • Manual CPC vs. Automated Bidding (Target CPA, Target ROAS, Maximize Conversions).

  • Portfolio bid strategies for multiple campaigns.

  • Budget allocation for Search vs. Display vs. Video.

  • Bid adjustments (device, location, time, audience).

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  6. Audience Targeting & Remarketing

  • Demographic targeting (age, gender, household income).

  • In-market and affinity audiences.

  • Remarketing Lists for Search Ads (RLSA).

  • Custom intent audiences & lookalike targeting.

  • Building remarketing campaigns for conversions.

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  7. Display & Video Campaigns (Advanced)

  • Creating visually engaging Google Display Ads.

  • Targeting placements and managed placements.

  • YouTube Ads formats: Skippable, Non-skippable, Bumper, Discovery.

  • Video remarketing strategies for brand awareness and conversions.

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  8. Shopping & Performance Max Campaigns

  • Setting up Google Merchant Center.

  • Optimizing product feeds for Shopping campaigns.

  • Smart Shopping vs. Standard Shopping.

  • Introduction to Performance Max campaigns and automation.

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  9. Quality Score & Optimization

  • Factors affecting Quality Score: CTR, relevance, landing page experience.

  • A/B testing ads and landing pages.

  • Improving ad rank without increasing bids.

  • Conversion Rate Optimization (CRO) techniques.

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  10. Tracking, Analytics & Reporting

  • Setting up conversion tracking with Google Tag Manager.

  • Importing goals from Google Analytics.

  • Using Data Studio for advanced reporting.

  • Measuring ROAS, CPA, and lifetime customer value (LCV).

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  11. Automation & Advanced Tools

  • Using Google Ads Scripts for bulk automation.

  • Rules & alerts for budget control.

  • AI-powered bidding strategies.

  • Third-party tools for optimization (Optmyzr, SEMrush, SpyFu).

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  Practical Activities

  • Create an advanced Search campaign with multiple ad groups.

  • Run an A/B test for ad copies.

  • Set up a remarketing campaign for past website visitors.

  • Optimize a campaign for higher Quality Score.

  • Generate a professional Google Ads performance report.

• 1. Introduction to Social Media Marketing (SMM)

  • What is social media marketing?

  • Why businesses need social media presence.

  • Key platforms: Facebook, Instagram, LinkedIn, Twitter/X, TikTok, YouTube.

  • Benefits: brand awareness, engagement, traffic, and sales.

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  2. Setting Up Social Media Business Accounts

  • How to create professional business pages.

  • Optimizing profiles: logos, bios, links, and branding.

  • Understanding platform-specific features (Stories, Reels, Hashtags, Groups).

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  3. Content Strategy for Social Media

  • Content types: text, images, videos, infographics, stories.

  • Content calendar planning.

  • Importance of storytelling and brand voice.

  • Using trending topics and hashtags.

  • Balancing promotional vs. value-driven content.

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  4. Organic Social Media Marketing (Free Strategies)

  • Building followers and engagement naturally.

  • Community building through groups and forums.

  • User-generated content and influencer collaborations.

  • Cross-promotion across platforms.

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  5. Introduction to Paid Social Media Marketing

  • Difference between organic and paid marketing.

  • Why paid ads matter for fast growth.

  • Overview of ad platforms: Facebook Ads Manager, LinkedIn Ads, YouTube Ads, TikTok Ads.

  • Ad campaign objectives: awareness, reach, traffic, conversions, sales.

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  6. Paid Advertising Campaign Setup

  • Creating a campaign step by step.

  • Audience targeting: demographics, interests, behaviors, lookalike audiences.

  • Budgeting and bidding strategies.

  • Ad creatives: images, videos, copywriting.

  • A/B testing ads for performance.

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  7. Advanced Social Media Marketing Techniques

  • Retargeting campaigns with Facebook Pixel/Google Tag Manager.

  • Funnel building: Awareness → Consideration → Conversion.

  • Conversion tracking and custom events.

  • Using AI tools and automation for ad optimization.

  • Influencer marketing with paid collaborations.

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  8. Social Media Analytics & Reporting

  • Tracking key metrics: impressions, reach, engagement, CTR, CPC, ROAS.

  • Platform insights vs. third-party tools.

  • Adjusting campaigns based on data.

  • Creating monthly social media performance reports.

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  9. Best Practices & Future of Social Media Marketing

  • Staying updated with algorithm changes.

  • Importance of authentic engagement over vanity metrics.

  • Video-first strategies (shorts, reels, live).

  • The role of AI, AR, and VR in future campaigns.

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  Practical Activities

  • Set up a Facebook Business Page & Instagram Business Profile.

  • Create and schedule a one-week content calendar.

  • Launch a small paid ad campaign with a defined budget.

  • Analyze results and optimize for better ROI.

1. Introduction to Website Planning

• Why planning is essential before building a website.

• Identifying website goals: business, blog, e-commerce, or portfolio.

• Defining the target audience and user journey.

• Competitor analysis and idea generation.

2. Website Structure & Content Planning

• Choosing a domain name and hosting provider.

• Designing a sitemap (home, about, services, blog, contact).

• Planning content: text, images, videos, and calls-to-action (CTAs).

• Wireframing and layout planning tools.

3. Introduction to WordPress

• What is WordPress and why it’s the most popular CMS.

• Difference between WordPress.com and WordPress.org.

• Installing WordPress on a hosting server.

• WordPress dashboard overview.

4. Creating & Customizing a Website with WordPress

• Selecting and installing themes.

• Customizing site design (colors, fonts, layouts).

• Installing essential plugins (SEO, security, speed optimization).

• Adding and managing pages & posts.

• Creating menus and navigation structure.

5. Blogsite Development & Customization

• Setting up a blog on WordPress.

• Choosing blog-friendly themes.

• Using categories, tags, and featured images.

• Adding author bios, social sharing, and comment sections.

• Customizing widgets and sidebars for better engagement.

6. Website Optimization (Performance & SEO)

• Importance of fast-loading websites.

• Image optimization (size, format, alt text).

• Caching and speed plugins (e.g., WP Rocket, W3 Total Cache).

• Mobile optimization and responsive design.

• On-page SEO optimization with plugins like Yoast SEO or RankMath.

7. Website Security & Maintenance

• Regular backups and restore options.

• Securing websites with SSL (HTTPS).

• Updating WordPress, themes, and plugins.

• Protecting against spam and malware.

8. Tracking & Analytics Integration

• Connecting Google Analytics to WordPress.

• Setting up Google Search Console.

• Monitoring performance and improving pages based on insights.

Practical Activities

• Create a sample WordPress blog and publish the first post.

• Install and configure SEO & speed optimization plugins.

• Customize a theme to fit a business/blog identity.

• Perform a site speed test and implement improvements.

• with @Kaizen_IT_Ltd

1. Introduction to SEO

• Definition of SEO: Process of optimizing a website to rank higher in search engine results pages (SERPs).

• Why SEO matters: Increases visibility, drives organic traffic, and builds trust.

• The role of search engines (Google, Bing, Yahoo) in connecting users with businesses.

2. How Search Engines Work

• Crawling: How search engines discover content.

• Indexing: How content is stored and organized.

• Ranking: How algorithms decide which content appears first.

• Factors that influence ranking (relevance, authority, user experience).

3. Types of SEO

a) On-Page SEO

• Keyword research and placement.

• Optimizing titles, meta descriptions, and headers.

• High-quality, keyword-rich content creation.

• Image optimization (alt tags, compression).

• Internal linking structure.

b) Off-Page SEO

• Backlinks: Importance of quality over quantity.

• Guest posting and content outreach.

• Social signals and brand mentions.

• Online reputation management.

c) Technical SEO

• Mobile-friendliness and responsive design.

• Site speed optimization.

• Secure websites (HTTPS).

• Fixing broken links and crawl errors.

• XML sitemaps and robots.txt files.

4. Keyword Research & Strategy

• Understanding user intent (informational, navigational, transactional).

• Tools for keyword research: Google Keyword Planner, SEMrush, Ahrefs, Ubersuggest.

• Long-tail vs. short-tail keywords.

• Competitor keyword analysis.

5. SEO Content Strategy

• Creating valuable, relevant, and engaging content.

• Content formats: blogs, guides, product pages, FAQs.

• Using LSI (Latent Semantic Indexing) keywords naturally.

• Content freshness and updating old posts.

6. SEO Tools & Analytics

• Google Search Console: Monitoring site performance.

• Google Analytics: Tracking traffic sources and user behavior.

• SEO audit tools: Screaming Frog, SEMrush, Ahrefs, Moz.

• Rank tracking tools.

7. Common SEO Mistakes to Avoid

• Keyword stuffing.

• Duplicate content.

• Poor mobile experience.

• Ignoring technical errors.

• Buying low-quality backlinks.

8. Future of SEO

• Voice search optimization.

• AI and machine learning in search algorithms.

• Local SEO and “near me” searches.

• Video SEO and rich snippets.

Practical Activities

• Perform a live keyword research exercise.

• Optimize a sample webpage with title, meta, and content.

• Run a mini SEO audit using free tools.

• Compare two websites’ SEO performance.

1. Introduction to Google My Business (GMB)

• What is Google My Business and why it matters for local SEO.

• Benefits of having a verified GMB profile.

• How GMB improves visibility in Google Search and Google Maps.

2. Setting Up Your Google My Business Profile

• Step-by-step guide to creating a GMB account.

• Adding essential business details: name, category, contact, and location.

• Uploading photos, logo, and branding elements for credibility.

• Importance of business hours, services, and FAQs.

3. Optimizing Your GMB Profile for SEO

• Using keywords in your business description.

• Collecting and managing customer reviews.

• Adding posts, offers, and updates to engage local audiences.

• Tracking insights from your GMB dashboard.

4. Introduction to Google Analytics

• What is Google Analytics and how it helps measure online performance.

• Key benefits: tracking traffic, user behavior, conversions, and ROI.

• Understanding Universal Analytics vs. Google Analytics 4 (GA4).

5. Setting Up Google Analytics (Step-by-Step)

• Creating a Google Analytics account.

• Adding your website property and data stream.

• Installing the tracking code (via website, Google Tag Manager, or CMS).

• Verifying setup and checking real-time traffic.

6. Key Metrics & Reports in Google Analytics

• Overview of important reports: Audience, Acquisition, Behavior, Conversions.

• Understanding traffic sources (organic, paid, referral, social, direct).

• Setting up goals, events, and conversion tracking.

7. Integrating GMB with Google Analytics

• How to track traffic coming from Google My Business.

• Using UTM parameters for better campaign tracking.

• Combining local SEO efforts with web analytics for growth.

8. Best Practices & Tips

• Keep business info updated on GMB.

• Use Google Posts to boost engagement.

• Regularly check Analytics to refine marketing strategies.

• Sync GMB insights with Analytics reports for a complete picture.

1. Core Concepts of Marketing

• Introduction to the principles of marketing and customer value creation.

• Understanding how businesses connect with their target audience.

2. What is Digital Marketing?

• Key concepts of digital marketing and its growing importance.

• Role of online platforms in reaching global customers.

3. The Marketing Process Explained

• Step-by-step breakdown of the traditional marketing process.

• How businesses identify, attract, and retain customers.

4. The Digital Marketing Process

• How digital tools transform the marketing journey.

• From awareness to conversion in the online space.

5. Digital Marketing vs. Traditional Marketing: What’s the Difference and Why It Matters

• Side-by-side comparison of digital and offline strategies.

• Benefits of digital marketing over traditional methods.

• Why modern businesses need a balanced approach.

6. Essential Digital Marketing Tools

• SEO, social media, email, content, and analytics platforms.

• How to choose the right tools for your marketing strategy.

7. Integrating Digital & Traditional Marketing

• Best practices for combining online and offline marketing.

• Real-world examples of businesses using both effectively.

1. Introduction to Lead Generation

• What is a lead? (cold, warm, and hot leads).

• Importance of lead generation in sales funnels.

• Online vs. offline lead generation methods.

• Role of digital marketing in generating quality leads.

2. Lead Generation Strategies

• Creating high-converting landing pages.

• Using lead magnets (ebooks, webinars, discounts, free trials).

• Social media campaigns for capturing leads.

• Paid ads (Google Ads, Facebook Ads) for lead generation.

• SEO & content marketing as long-term lead sources.

3. Tools for Lead Generation

• CRM systems (HubSpot, Zoho, Salesforce).

• Landing page builders (Unbounce, Leadpages, WordPress plugins).

• Lead capture forms and pop-ups.

• Chatbots and AI assistants.

4. Introduction to Email Marketing

• Why email marketing is still powerful in 2025.

• Types of email campaigns: newsletters, promotional, transactional, nurturing sequences.

• Understanding the buyer’s journey and email alignment.

5. Building & Managing Email Lists

• Importance of permission-based email marketing.

• Strategies to grow subscribers ethically.

• Segmentation of email lists for personalization.

• Maintaining list hygiene (removing inactive contacts).

6. Crafting Effective Email Campaigns

• Writing compelling subject lines.

• Email design best practices (templates, visuals, CTAs).

• Personalization using names, preferences, and behaviors.

• A/B testing subject lines, content, and CTAs.

7. Email Automation & Workflows

• Setting up autoresponders (welcome emails, thank-you emails).

• Drip campaigns for nurturing leads.

• Behavioral triggers (cart abandonment, re-engagement).

• Tools: Mailchimp, ConvertKit, ActiveCampaign, HubSpot.

8. Measuring Email Marketing Success

• Key metrics: open rate, click-through rate (CTR), conversion rate, unsubscribe rate.

• Tracking revenue from email campaigns.

• Using Google Analytics with email campaigns.

• Creating performance reports for stakeholders.

9. Best Practices & Compliance

• Avoiding spam triggers and maintaining deliverability.

• Mobile-friendly email design.

• Frequency and timing of emails.

• GDPR, CAN-SPAM, and email compliance rules.

Practical Activities

• Create a lead magnet (ebook or checklist) for a sample business.

• Design a landing page with a lead capture form.

• Build an email list and segment it into at least 2 groups.

• Write and send a sample email campaign via Mailchimp.

• Analyze campaign results and suggest improvements.

1. Introduction to Content Marketing

• Definition: Creating and distributing valuable, relevant, and consistent content to attract and retain an audience.

• Difference between content marketing and traditional advertising.

• Benefits: brand authority, audience trust, organic traffic, and lead generation.

2. The Content Marketing Funnel

• Awareness Stage → Blogs, infographics, social posts.

• Consideration Stage → Case studies, whitepapers, webinars.

• Decision Stage → Testimonials, product demos, reviews.

• Retention Stage → Newsletters, tutorials, customer stories.

3. Types of Content Marketing

• Blog posts & SEO articles.

• Infographics & visual content.

• Social media content (short-form, stories, carousels).

• Podcasts & webinars.

• Case studies, ebooks, and guides.

• Email newsletters.

• User-generated content (UGC).

4. Developing a Content Strategy

• Identifying business goals and target audience.

• Defining buyer personas.

• Conducting keyword and topic research.

• Planning a content calendar.

• Repurposing content for multiple platforms.

5. Content Creation Best Practices

• Crafting compelling headlines and hooks.

• Using storytelling to engage audiences.

• Structuring content for readability (headings, bullet points, visuals).

• Adding CTAs (Call-to-Actions) to drive engagement.

• Balancing evergreen and trending content.

6. SEO in Content Marketing

• On-page SEO: keywords, meta descriptions, alt text.

• Internal and external linking.

• Importance of content freshness.

• Tools for SEO: Google Keyword Planner, SEMrush, Ahrefs, Ubersuggest.

7. Content Distribution & Promotion

• Publishing on websites and blogs.

• Social media sharing.

• Email marketing campaigns.

• Influencer and partnership collaborations.

• Paid promotion (boosted posts, sponsored content).

8. Measuring Content Marketing Success

• KPIs: website traffic, engagement (likes, shares, comments), lead generation, conversions.

• Tools: Google Analytics, HubSpot, SEMrush, BuzzSumo.

• Evaluating ROI of content campaigns.

• Adjusting strategy based on performance.

Practical Activities

• Create a 7-day content calendar for a sample brand.

• Write an SEO-optimized blog post.

• Design an infographic on a trending topic.

• Develop a sample email newsletter.

• Analyze content performance using Google Analytics.

1. Introduction to Advanced Video Marketing

• Role of video marketing in 2025 and beyond.

• Benefits: higher engagement, improved brand recall, and increased conversions.

• Platforms for video marketing: YouTube, TikTok, Instagram Reels, Facebook Watch.

• Key differences between basic and advanced video marketing strategies.

2. YouTube Channel Setup & Professional Branding

• Setting up a business-focused YouTube channel.

• Branding essentials: channel art, profile image, description, and playlists.

• Optimizing channel layout for user experience and discoverability.

• Channel verification and trust signals.

3. Advanced Video Content Planning & Strategy

• Identifying target audience and creating detailed buyer personas.

• Content types for engagement: tutorials, reviews, live streams, explainers, shorts.

• Scripting, storyboarding, and storytelling techniques for compelling videos.

• Video series planning and playlist structuring for binge-watching.

4. Video Production & Optimization Techniques

• Recording tips: lighting, audio, camera, and background setup.

• Advanced editing techniques: transitions, annotations, captions, and branding elements.

• SEO optimization: titles, descriptions, tags, and thumbnails.

• Creating interactive elements: cards, end screens, and CTAs.

5. YouTube SEO & Discovery Optimization

• Keyword research for video content.

• Using YouTube search suggestions and trending topics.

• Metadata optimization (title, description, tags, playlist).

• Encouraging engagement signals (likes, shares, comments) to boost algorithm ranking.

• Thumbnail design for higher CTR.

6. Audience Engagement & Community Building

• Strategies for increasing subscriber loyalty.

• Responding to comments and building a community.

• Collaborations, influencer partnerships, and guest appearances.

• Leveraging polls, stories, and community posts.

7. YouTube Paid Campaigns & Remarketing

• Overview of YouTube Ads: Skippable, Non-Skippable, Bumper, Discovery, Overlay.

• Audience targeting: demographics, interests, remarketing, custom audiences.

• Budgeting, bidding strategies, and campaign setup.

• Tracking ROI and conversions from paid campaigns.

8. Analytics & Performance Measurement

• Key metrics: watch time, average view duration, CTR, audience retention, subscriber growth.

• Using YouTube Studio Analytics for actionable insights.

• Google Analytics integration for cross-platform tracking.

• Data-driven optimization for content, ads, and channel growth.

9. Advanced Growth Strategies

• Leveraging Shorts and trending video formats.

• Repurposing content across platforms (Instagram, TikTok, Facebook).

• Collaborating with creators for cross-promotion.

• Running contests, giveaways, and live sessions to boost engagement.

• Maintaining consistency in posting schedule and branding.

Practical Activities

• Plan and script a 5-minute tutorial video with branding elements.

• Upload and optimize the video with SEO-friendly title, description, tags, and thumbnail.

• Create a playlist and organize at least 3 related videos.

• Run a small YouTube ad campaign targeting a specific audience.

• Analyze video performance using YouTube Studio Analytics and prepare a growth report.

1. Introduction to Affiliate Marketing

• What is affiliate marketing and how it works.

• Key stakeholders: merchants, affiliates, and customers.

• Benefits of affiliate marketing: passive income, low startup cost, scalability.

• Types of affiliate marketing: Pay-per-sale, Pay-per-click, Pay-per-lead.

2. Choosing the Right Niche & Affiliate Programs

• How to select a profitable niche.

• Popular affiliate networks: Amazon Associates, ShareASale, ClickBank, CJ Affiliate.

• Evaluating programs: commission rates, product demand, and credibility.

• Finding high-converting products to promote.

3. Affiliate Marketing Strategies

• Content marketing: blogs, reviews, tutorials, and comparison posts.

• Email marketing for affiliate promotions.

• Social media promotion: Instagram, Facebook, TikTok, LinkedIn.

• Paid traffic: Google Ads, Facebook Ads, YouTube Ads.

• Using SEO to drive organic traffic.

4. Affiliate Links & Tracking

• Understanding affiliate tracking links and cookies.

• Using URL shorteners and cloaking tools.

• Monitoring clicks, conversions, and commissions.

• Tools for tracking performance: Google Analytics, Voluum, ThirstyAffiliates.

5. Content Creation for Affiliate Marketing

• Writing engaging product reviews and tutorials.

• Incorporating affiliate links naturally.

• Using visual content: images, infographics, videos.

• Creating lead magnets to capture email subscribers for promotions.

6. Legal & Ethical Practices

• Disclosing affiliate relationships (FTC compliance).

• Avoiding misleading promotions.

• Focusing on value-driven content, not just sales.

• Building trust with your audience for long-term growth.

7. Performance Optimization

• Split testing affiliate links and content formats.

• Analyzing top-performing products and pages.

• Improving CTR and conversion rates.

• Scaling successful campaigns across multiple platforms.

Practical Activities

• Choose a niche and register for 2–3 affiliate programs.

• Create a blog post or social media content with affiliate links.

• Set up tracking for affiliate links and monitor clicks and conversions.

• Write an email sequence promoting an affiliate product ethically.

• Analyze performance and suggest optimizations for better results.

1. Introduction to Freelancing Platforms

• Overview of Fiverr and Upwork.

• Differences between Fiverr (gig-based) and Upwork (proposal-based).

• Benefits of freelancing online: global clients, flexible hours, multiple income streams.

• Choosing the right platform based on skills and goals.

2. Account Setup & Profile Optimization

• Step-by-step registration process for Fiverr and Upwork.

• Writing a professional bio that attracts clients.

• Highlighting skills, certifications, and experience.

• Adding portfolio items to showcase past work.

• Setting up profile images, banners, and video intros (Fiverr).

3. Creating Gigs (Fiverr) & Proposals (Upwork)

• Fiverr: structuring gig title, description, packages, pricing, and extras.

• Selecting relevant categories and tags for visibility.

• Using attractive gig images and videos.

• Upwork: writing winning proposals tailored to client needs.

• Setting hourly rates or fixed project fees.

• Understanding client requirements and customizing bids.

4. Finding & Winning Projects

• Fiverr: promoting gigs via SEO, social media, and Fiverr’s algorithm.

• Upwork: using filters, saved searches, and skill tests to find high-value clients.

• Communication strategies for client engagement.

• Following up and building trust with potential clients.

5. Delivering Projects & Client Management

• Managing timelines and project milestones.

• Delivering high-quality work and revisions.

• Handling client feedback professionally.

• Encouraging reviews and ratings to boost credibility.

• Best practices for repeat clients and long-term relationships.

6. Earning Maximization Strategies

• Pricing strategies for beginners vs. experienced freelancers.

• Upselling services and offering extras.

• Building packages for different client budgets.

• Expanding services and scaling freelance business.

• Understanding platform fees and withdrawal options.

7. Analytics & Performance Tracking

• Fiverr: using seller analytics to improve gig performance.

• Upwork: tracking proposal success rates and client feedback.

• Adjusting strategies based on data insights.

• Setting monthly income goals and growth plans.

1. Introduction to Career Opportunities

• Overview of job types: full-time, part-time, contract, remote.

• Understanding industry demand and emerging job roles.

• Pros and cons of different work environments.

• Matching personal skills, interests, and goals with career paths.

2. Job Search Strategies

• Using job portals and company websites effectively.

• Leveraging LinkedIn and professional networks.

• Exploring remote job opportunities and freelancing as a supplement.

• Importance of networking, referrals, and personal branding.

3. CV/Resume Writing

• Importance of a professional CV/Resume.

• Types of CVs: chronological, functional, hybrid.

• Structuring CVs: personal info, education, skills, experience, achievements.

• Tailoring CVs for specific jobs.

• Common mistakes to avoid.

4. Cover Letter Writing

• Purpose of a cover letter in the job application process.

• Structure: introduction, skills & experience, why you fit the role, closing.

• Personalizing letters for each job application.

• Highlighting achievements and measurable results.

5. Interview Preparation & Techniques

• Types of interviews: in-person, video, phone, panel.

• Common interview questions and effective responses.

• STAR method for answering behavioral questions.

• Body language, dress code, and professionalism.

• Follow-up emails after interviews.

6. Remote Job Opportunities

• Platforms for remote work: LinkedIn, Remote.co, FlexJobs, Upwork.

• Skills in demand for remote jobs: digital marketing, coding, design, content writing, AI services.

• Managing remote work schedules and communication.

• Balancing multiple clients or projects effectively.

7. Career Growth & Continuous Learning

• Importance of upskilling and professional development.

• Certifications, courses, and workshops to boost employability.

• Building a personal brand online (LinkedIn, portfolio, social presence).

• Setting short-term and long-term career goals.

Practical Activities

• Create a professional Fiverr gig with optimized title, description, and pricing.

• Set up an Upwork profile with at least one active proposal.

• Design a portfolio showcasing 2–3 sample projects.

• Submit one live Fiverr gig or Upwork proposal to a real or simulated project.

• Analyze feedback and plan strategies to improve ratings and earnings.

The Digital Marketing for Freelancing Course by Kaizen IT Ltd. teaches you how to master digital marketing skills and apply them professionally in freelancing. You’ll learn everything from marketing fundamentals to advanced strategies, including SEO, social media, email marketing, video marketing, affiliate marketing, and freelancing platforms like Fiverr and Upwork.

• Beginners who want to start a freelancing career in digital marketing.

• Professionals looking to enhance their online marketing skills.

• Students or job seekers aiming to work remotely or locally.

• Entrepreneurs and business owners who want to promote their brand online.

• Anyone seeking a practical, hands-on course offered by Kaizen IT Ltd., a leading IT training provider.

You’ll gain expertise in:

• Digital marketing fundamentals and strategy.

• Google My Business setup and Google Analytics.

• SEO, website planning, and WordPress/blogsite optimization.

• Social media marketing (organic & paid) and paid advertising (Google Ads, YouTube Ads).

• Content marketing, video marketing, and YouTube optimization.

• Email marketing, lead generation, and affiliate marketing.

• Freelancing skills on Fiverr and Upwork, along with CV writing and job application strategies.

All training is delivered with a practical approach by Kaizen IT Ltd. trainers to ensure real-world applicability.

1. Concepts of Marketing & Digital Marketing – Basics of marketing, digital tools, and traditional vs. digital methods.

2. Google My Business & Google Analytics Setup – Profile creation, analytics tracking, and insights.

3. SEO (Search Engine Optimization) – On-page, off-page, technical SEO, and tools.

4. Website Planning & WordPress Customization – Building and optimizing websites and blogs.

5. Social Media Marketing (Basic to Advanced) – Organic growth, paid ads, and audience targeting.

6. Advanced Google Ads – Search, display, shopping, YouTube campaigns, and optimization.

7. AI Tools & Best Practices – ChatGPT, Gemini, AI content creation, and ethical use.

8. Lead Generation & Email Marketing – Capturing leads, nurturing campaigns, and conversions.

9. Content Marketing – Strategy, creation, SEO, and distribution.

10. Video Marketing & YouTube Optimization – Planning, production, SEO, and paid promotion.

11. Affiliate Marketing – Monetization strategies, networks, and ethical promotion.

12. Freelancing Platforms: Fiverr & Upwork – Profile setup, gig/proposal creation, and client management.

13. Career Opportunities: Jobs & Freelancing – CV writing, remote/local jobs, and personal branding.

All modules are designed and delivered by Kaizen IT Ltd., ensuring industry-relevant skills.

No prior experience is required. This course is designed for beginners and advanced learners alike, starting with fundamentals and progressing to advanced strategies.

Yes. The Digital Marketing for Freelancing Course by Kaizen IT Ltd. is designed to help you start freelancing on platforms like Fiverr and Upwork or secure remote/local jobs. Practical assignments help you build your portfolio and start earning.

• Computer or laptop with internet access.

• Gmail account for Google tools (Analytics, My Business).

• Access to WordPress, Canva, social media platforms, and freelancing platforms.

• Optional: video editing software (Filmora, CapCut, or Adobe Premiere).

All tools and platforms are explained in detail by Kaizen IT Ltd. instructors.

Absolutely. This course covers essential skills for freelancing, including creating profiles, pitching clients, managing projects, and building a personal brand online.

Yes. Each module includes practical exercises like creating websites, running ad campaigns, writing SEO blogs, designing social media posts, and setting up freelancing profiles to ensure hands-on learning.

Yes. Modules on CV writing, cover letters, job search strategies, and freelancing platforms are tailored to help you secure remote, local, or freelance work.

No coding knowledge is required. You will learn to use WordPress, digital marketing tools, and platforms without programming skills.

Yes. Kaizen IT Ltd. provides guidance on freelancing, client acquisition, and project optimization even after completing the course to help you succeed in the real-world market.