COURSE MODULE

• Introduction - How Facebook Algorithm and Facebook Ad Works
• Facebook Content Creation Ideas
• How to Generate Engagements
• How to Increase Organic Visibility.
• Managing Groups and Pages in Smart Way
• How to Automate Your Social Media Campaigns
• Managing Ad accounts and pages
• Audience insight
• Ad objective
• AD set
• Custom conversion & Events
• Ad Optimization and tracking
• Retargeting
• Look a like audience
• The funnel
• Smart scaling techniques
• Auction vs fixed price
• Targeting
• Scaling