Social Media Marketing

Module 1: Introduction to Social Media Marketing

• Overview of social media marketing
• Evolution and importance of social media platforms
• Key social media marketing terminology

Module 2: Social Media Strategy Development

• Setting SMART goals for social media marketing
• Audience research and persona development
• Creating a social media marketing plan

Module 3: Content Creation and Curation

• Developing engaging content for social media
• Content curation strategies
• Visual content creation tools and techniques

Module 4: Social Media Advertising

• Introduction to social media advertising platforms (e.g., Facebook Ads, Instagram Ads)
• Targeting options and audience segmentation
• Creating effective ad campaigns

Module 5: Influencer Marketing

• Understanding influencer marketing
• Identifying and partnering with influencers
• Measuring the effectiveness of influencer campaigns

Module 6: Community Management and Engagement

• Building and managing online communities
• Engaging with followers and responding to comments
• Handling negative feedback and managing crises

Module 7: Social Media Analytics and Reporting

• Setting up social media analytics tools (e.g., Facebook Insights, Twitter Analytics)
• Tracking key metrics and KPIs
• Analyzing social media performance and making data-driven decisions

Module 8: Social Media Listening and Monitoring

• Understanding social media listening and monitoring
• Using social media monitoring tools to track brand mentions and conversations
• Responding to trends and insights

Module 9: Social Media Branding and Identity

• Building a strong brand presence on social media
• Consistency in branding across different platforms
• Creating a social media style guide

Module 10: Social Media Influencing and Virality

• Understanding what makes content go viral on social media
• Techniques for increasing social media reach and engagement
• Leveraging user-generated content for virality

Module 11: Social Media Platforms: Facebook and Instagram

• Overview of Facebook and Instagram as marketing platforms
• Best practices for organic and paid content on Facebook and Instagram
• Using Facebook Business Manager and Instagram Insights

Module 12: Social Media Platforms: Twitter and LinkedIn

• Overview of Twitter and LinkedIn as marketing platforms
• Strategies for building a presence and engaging with audiences on Twitter and LinkedIn
• Leveraging Twitter Analytics and LinkedIn Analytics

Module 13: Social Media Platforms: YouTube and TikTok

• Overview of YouTube and TikTok as marketing platforms
• Creating video content for YouTube and TikTok
• Leveraging YouTube Analytics and TikTok Analytics

Module 14: Social Media Platforms: Pinterest and Snapchat

• Overview of Pinterest and Snapchat as marketing platforms
• Strategies for creating and sharing content on Pinterest and Snapchat
• Utilizing Pinterest Analytics and Snapchat Insights

Module 15: Social Media Campaign Planning and Execution

• Planning and executing social media campaigns
• Integrating social media with other marketing channels
• Measuring and optimizing social media campaign performance