Digital Marketing With Freelancing Course

Module 1: Introduction to Digital Marketing

• Overview of the digital marketing landscape
• Evolution and importance of digital marketing
• Digital marketing strategies and channels

Module 2: Understanding the Digital Consumer

• Buyer personas and customer journey mapping
• Consumer behavior in digital environments
• Analyzing trends and insights

Module 3: Search Engine Optimization (SEO)

• Fundamentals of SEO
• On-page and off-page optimization techniques
• Keyword research and content optimization

Module 4: Content Marketing

• Content strategy development
• Creating engaging and valuable content
• Content distribution and promotion strategies

Module 5: Social Media Marketing (SMM)

• Introduction to social media platforms
• Creating and optimizing social media profiles
• Social media content creation and scheduling

Module 6: Paid Advertising

• Introduction to online advertising platforms
• Google Ads and Facebook Ads Fundamentals
• Budgeting, targeting, and bidding strategies

Module 7: Email Marketing

• Building an email list and segmentation
• Designing effective email campaigns
• Email automation and analytics

Module 8: Influencer Marketing

• Understanding influencer marketing
• Identifying and partnering with influencers
• Measuring the effectiveness of influencer campaigns

Module 9: Affiliate Marketing

• Introduction to affiliate marketing
• Setting up affiliate programs
• Managing affiliate relationships and tracking performance

Module 10: Video Marketing

• Importance of video content in marketing
• Creating and optimizing video content
• Video distribution and promotion strategies

Module 11: Mobile Marketing

• Mobile marketing trends and statistics
• Creating mobile-friendly websites and ads
• SMS marketing and mobile app marketing

Module 12: Website Analytics

• Introduction to web analytics tools
• Setting up Google Analytics
• Analyzing website traffic and user behavior

Module 13: Conversion Rate Optimization (CRO)

• Understanding conversion funnels
• A/B testing and optimization techniques
• Improving website usability and user experience

Module 14: Marketing Automation

• Introduction to marketing automation tools
• Creating automated workflows and sequences
• Lead nurturing and customer relationship management (CRM)

Module 15: Growth Hacking

• Growth hacking principles and strategies
• Building viral loops and referral programs
• Case studies of successful growth hacking campaigns

Module 16: Local Marketing

• Importance of local SEO and listings
• Google My Business optimization
• Local advertising and community engagement

Module 17: Online Reputation Management (ORM)

• Understanding online reputation and its impact
• Monitoring and managing online reviews
• Strategies for responding to negative feedback

Module 18: E-commerce Marketing

• E-commerce trends and statistics
• Creating effective product listings
• Cart abandonment recovery strategies

Module 19: International Marketing

• Expanding into international markets
• Localization and cultural considerations
• International SEO and advertising strategies

Module 20: Data Privacy and Compliance

• Overview of data privacy regulations (e.g., GDPR, CCPA)
• Ensuring compliance in digital marketing activities
• Data protection best practices

Module 21: Marketing Ethics and Responsibility

• Ethical considerations in digital marketing
• Transparency and honesty in advertising
• Social responsibility and sustainability

Module 22: Digital Marketing Strategy Development

• Creating a comprehensive digital marketing plan
• Setting SMART goals and KPIs
• Budget allocation and resource planning

Module 23: Agile Marketing

• Introduction to agile marketing methodology
• Agile principles and practices
• Implementing agile frameworks in digital marketing

Module 24: Branding and Positioning

• Understanding brand identity and brand positioning
• Branding strategies for digital channels
• Brand management and brand equity

Module 25: Crisis Management in Digital Marketing

• Identifying and mitigating digital marketing crises
• Crisis communication strategies
• Rebuilding trust and reputation after a crisis

Module 26: Emerging Trends in Digital Marketing

• Exploring emerging technologies (e.g., AI, VR) in marketing
• Predicting future trends and disruptions
• Adapting to the changing digital landscape

Module 27: Case Studies and Best Practices

• Analysis of successful digital marketing campaigns
• Learning from industry leaders and innovators
• Implementing best practices in digital marketing strategies

Module 28: Final Project: Digital Marketing Campaign

• Planning and executing a comprehensive digital marketing campaign
• Applying all learned concepts and strategies
• Presentation and evaluation of the final project